Development of a comprehensive visual identity and digital website for MightyPen CA, a summer English writing enrichment program. The UI/UX strategy was centered on the needs of a busy parent demographic, prioritizing a clear information hierarchy and an intuitive enrollment flow. By balancing a playful, kid-friendly aesthetic with a simple web architecture, the project worked to turn the program’s digital touchpoint into an all-inclusive site that simplifies both the discovery of curriculum and the registration experience.