
Art direction
Logo
Brand development
UI design
Proposal for China Airlines to modernize its visual identity as the official carrier of Taiwan. The current brand feels dated, visually constrained, and inconsistent across touchpoints. Deliverables included a refreshed logo built for scalability and vector precision, a refined typographic system, and a comprehensive website redesign. The work focuses on crafting a flight-forward identity that honors the airline's legacy while bringing cohesion to every passenger interaction.

Primary English logo
Logo lockups
Vertical logo motion graphic
ahma logo development
New, bolder spin on the color palette
Typographic system
Airport signage
Website homepage redesign




