Art direction

Logo

Brand development

UI design

Proposal for China Airlines to modernize its visual identity as the official carrier of Taiwan. The current brand feels dated, visually constrained, and inconsistent across touchpoints. Deliverables included a refreshed logo built for scalability and vector precision, a refined typographic system, and a comprehensive website redesign. The work focuses on crafting a flight-forward identity that honors the airline's legacy while bringing cohesion to every passenger interaction.

Primary English logo

Logo lockups

Vertical logo motion graphic

ahma logo development

New, bolder spin on the color palette

Typographic system

Airport signage

Website homepage redesign

Christine Zhang 2026 ⓒ All Rights Reserved.

Let's Connect!

cezhang@usc.edu

Let's Connect!

cezhang@usc.edu