A series of design initiatives for the USC Bookstore encompassing seasonal product campaigns and activations featuring licensed merchandise from Lululemon, Nike, and more partnerships. The work involved producing multi-channel assets for web, social media, and environmental graphics. Utilizing digital assemblage and photobashing techniques, I composited product imagery into cohesive visuals. Each campaign focused on translating these premium brand identities for the university community while staying true to the signature USC look.