China Airlines Rebrand Proposal
Proposal for China Airlines to modernize its visual identity as the official carrier of Taiwan. The current brand feels dated, visually constrained, and inconsistent across touchpoints. Deliverables included a refreshed logo built for scalability and vector precision, a refined typographic system, and a comprehensive website redesign. The work focuses on crafting a flight-forward identity that honors the airline's legacy while bringing cohesion to every passenger interaction.
Proposal for China Airlines to modernize its visual identity as the official carrier of Taiwan. The current brand feels dated, visually constrained, and inconsistent across touchpoints. Deliverables included a refreshed logo built for scalability and vector precision, a refined typographic system, and a comprehensive website redesign. The work focuses on crafting a flight-forward identity that honors the airline's legacy while bringing cohesion to every passenger interaction.








2025 China Airlines Website Homepage →

→ China Airlines Website Homepage Redesign Proposal
→ China Airlines Website Homepage Redesign Proposal

