Ahma Omakase Season One
Established the foundational visual identity, print design, and photography for ahma, an intimate coffee omakase experience by chef Josh Lu. For the inaugural season, the creative direction utilizes simple visuals to balance the brand's core mission of warmth with the chef’s R&D-driven approach. Deliverables included printed menu cards (versus a generic menu for a more tactile experience) and a narrative booklet that guides guests through Josh's interpretation of each course. The first season's brand is designed to evolve with the changing themes of future seasons while maintaining a grounded, cohesive identity.
Ahma Omakase Season Two
Developed the evolution for ahma’s second season, a heritage-focused chapter tracing Josh's journey through Taiwan. Shifting the brand's base identity into a high-energy, contemporary look inspired by modern-day Taiwan, the visual system utilizes custom illustrations, collage layouts, cinematic social media posts, and dynamic photography. The resulting branding frames the second season experience as a lively cultural celebration, translating personal nostalgia into a more playful touchpoint for guests while maintaining the brand's core storytelling depth.
