ahma — a love letter to coffee. An intimate coffee omakase experience crafted by Josh Lu, a scientist-turned-chef who previously worked at Michelin-starred Le Comptoir.

The visual identity for ahma's first season reflects the warmth and curiosity inherent in each tasting, where coffee and dessert are paired in a multi-course experience. Through close collaboration with Josh, the world-building evolves to reflect this inaugural season. The identity is designed to grow with each new season.